Check in with Holiday Luxury
Why investing in employees is critical to company growth
In Conversation with Afshin Sajedi
Hi, I’m Afshin Sajedi, the director of Holiday Luxury in the UK.
At Holiday Luxury, we specialise in curating the most exclusive holidays tailored to meet our clients' specific needs. Our direct relationships with hotels and resorts around the world allow us to provide a seamless, luxurious experience from start to finish.
Inspiration
The inspiration behind Holiday Luxury came from my experience working with multiple third-party suppliers. I found that when issues arose, the lack of direct relationships with hotels and resorts meant delays and unsatisfactory service, resulting in losing clients. I wanted to change that. So, I decided to create my own company, where I could build personal relationships with each property, ensuring that I could deliver the flawless experience my clients expect and deserve.
The Journey
It hasn't been easy, especially with the challenges posed by COVID-19 and its profound impact on the travel industry.
Like many businesses, we had to adapt quickly to the ever-changing landscape. Despite these difficulties, we’ve remained committed to providing a top-tier service and are proud of how far we’ve come.
The Growth Curve
We started by focusing on building a strong foundation for our services. Quality and reliability were paramount, and from there, we expanded our market reach through strategic marketing campaigns and partnerships. We also tapped into niche markets that were previously underserved.
Investing in our employees has been crucial to our growth. By fostering a culture of accountability and innovation, we've increased productivity and kept employee satisfaction high, which has, in turn, reduced turnover. Customer feedback has also played a key role in refining our offerings. By listening to our clients, we’ve been able to adjust and improve, leading to repeat business and positive word-of-mouth referrals.
Our steady, multifaceted approach has allowed us to maintain a strong growth curve, and we are committed to continuing this momentum by staying responsive to market changes and client needs.
Challenges
Finding the right clients and effectively marketing to them has always been one of our biggest challenges. But, with persistence and a clear vision, we’ve successfully overcome many hurdles and established ourselves in the luxury market.
Highlights
What I love most about running Holiday Luxury Ltd is the opportunity to create unforgettable experiences for our clients. In the world of luxury travel, it’s about more than just vacations—it’s about crafting fully curated adventures that deeply resonate with our clients on a personal level.
Every day is different, bringing new challenges and exciting opportunities to innovate; whether it’s designing a secluded getaway or arranging an exclusive excursion. Seeing our clients’ satisfaction and joy after they’ve experienced a tailor-made trip is incredibly rewarding. We’re not just planning vacations; we’re crafting memories that will last a lifetime.
Moreover, leading a dedicated, creative team is a privilege. Their enthusiasm and commitment to excellence make every day fulfilling and contribute directly to our success.
The Future
The future looks bright. We plan to focus on personalised luxury experiences, offering bespoke services that cater to each client’s unique preferences. Sustainability is a key focus for us. We aim to integrate eco-friendly practices into our travel options, ensuring that we support responsible tourism.
We’re also exploring the use of advanced technology, such as AI and virtual reality, to improve the customer experience and make bookings smoother.
Advice
Starting a business is challenging but rewarding. Make sure your idea fills a market need, and back it up with thorough research. Create a clear business plan that outlines your goals and strategies, and manage your finances carefully from day one. Building strong relationships and a solid network will be key to your success.
Focus on customer satisfaction by delivering high-quality products and great service. Happy customers will return and spread the word. Stay adaptable in a fast-changing world, and always be prepared to pivot when needed.
Above all, stay passionate about what you do. Your drive and enthusiasm will help you push through challenges and grow your business.
Using 1st Formations
I came across 1st Formations through Google. Their reputation and positive reviews made it an easy choice when I was setting up Holiday Luxury.
The Company Formation Process
The entire company formation process was seamless. It was informative and straightforward, and I was able to set everything up quickly without any hassle.
How I Use 1st Formations Today
Today, I continue to use 1st Formations for a range of services, from their address services to a business telephone number with call answering. Their support has been invaluable in ensuring everything runs smoothly behind the scenes, allowing me to focus on growing my company.
